Marketing Analyst

Metro Manila

JOB REQUIREMENTS:

  • Strong work ethic, self-motivated, and willingness to take initiative.
  • Excellent in organization and planning, project management, teamwork, communication, problem solving and analysis, formal and impromptu presentation skills, adaptability, innovation, creativity, collaborations, good decision-making, multitasking, and can handle pressure
  • Possess at least a Bachelor’s/College Degree in Marketing, Business Studies/Administration/Management, Industrial Engineering, Finance, Computer Science/Information Technology, or equivalent
  • Gained at least 1 year of working experience in the field of information systems and technology industry
  • Preferably 2-4 years Experienced Employees specializing in Marketing/Business Development or equivalent
  • Proficient in marketing research, statistical analysis, and data visualization
  • Adequate knowledge in data collection methods (e.g. polls, focus groups, surveys, etc.)
  • Experienced in identifying target audiences and devising marketing strategies and campaigns that engage, inform, and motivate sales
  • Proficiency in online marketing and social media strategy
  • Ability to handle multiple brands
  • With essential skillsets in content writing
  • With experience in photo and video shooting, developing, and editing
  • Applicants must be willing to work in Taguig City and/or remotely.

RESPONSIBILITIES:

  • Initiates market research to identify market trends and target customers need and analyzed their findings as it affects the business.
  • Perform SWOT analysis, together with strategy recommendations, and BCG Analysis based on market research
  • Prepare a marketing plan and present it to management
  • Formulates, directs, and coordinates marketing activities and policies to promote products and to increase brand awareness
  • Develops aggressive marketing programs to support the attainment of sales targets of the organization.
  • Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
  • Devise, conduct, and evaluate customer focus research [e.g. surveys, questionnaires, focus group discussions, opinion polls, usage image & attitude (UAI) study], market condition, and competitor information
  • Gather and analyze statistical data using modern and traditional methods to collect it
  • Interpret data, formulate reports, and make recommendations
  • Manage lead generation activities (e.g. webinars, trade shows, exhibits) that market the products and the brands.
  • Remain fully informed on market trends, other parties research, and implement best practices
  • Evaluate emerging technologies

Application


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